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3 Ways Aristotle Would Assess Your Nonprofit's Brand

January 25, 2013
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So you may be asking yourself, what does an ancient Greek genius have to do with my nonprofit? At first glance, not a whole lot, but a nonprofit could learn a thing or two from one of history’s brightest minds. When it came to rhetorical persuasion, Aristotle believed that an effective argument encompassed three critical components — ethos, logos, and pathos....



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