3 Ways Aristotle Would Assess Your Nonprofit's Brand

January 25, 2013

So you may be asking yourself, what does an ancient Greek genius have to do with my nonprofit? At first glance, not a whole lot, but a nonprofit could learn a thing or two from one of history’s brightest minds. When it came to rhetorical persuasion, Aristotle believed that an effective argument encompassed three critical components — ethos, logos, and pathos....