If you had to guess how much charitable giving grew in 2012, what would you say? What about online fundraising? 5 percent … 10 percent … 15 percent … 30 percent … more? Ok, now that’s I’ve got you thinking. Based on our fundraising research
, charitable giving grew by 1.7 percent in 2012 — nothing to write home about. On the bright side, small nonprofits grew by 7.3 percent and online fundraising crushed it. Check out the full charitable giving report here. Let’s look at how online fundraising continues to take root....
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Online Giving: A Larger Piece of the Fundraising Pie
February 22, 2011
From FS Advisor
Online giving continues to lead the changing nature of fundraising with social and mobile channels now emerging as well. Thankfully there is useful information that is actionable for all nonprofits.