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5 Approaches to Keep Your Donors Engaged

February 11, 2013
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Fundraising researcher Adrian Sargeant found that “improving donor retention by just 10 percent can double the lifetime value of your donor database.” So how do you capture those lovely LYBUNTs (Last-Year-But-Not-This-Year donors)? We suggest more strategic and more frequent or targeted communications (surprise!). Here are some approaches you should try at home....

 

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