Open Enrollment | Subscribe to NonProfit PRO HERE
Connect
Follow us on
Advertisement
 

5 Approaches to Keep Your Donors Engaged

February 11, 2013
Get the Flash Player to see this rotator.
 
Fundraising researcher Adrian Sargeant found that “improving donor retention by just 10 percent can double the lifetime value of your donor database.” So how do you capture those lovely LYBUNTs (Last-Year-But-Not-This-Year donors)? We suggest more strategic and more frequent or targeted communications (surprise!). Here are some approaches you should try at home....

 

More Suggested Content:

4 Global Fundraising Trends
November 9, 2010 From FS Advisor
According to the recently released 2010 Global State of the Nonprofit Industry survey by Blackbaud, four global fundraising trends emerged from the data. Here are those four trends shared in the press release.
 
Today's Featured Blog Posts
December 14, 2012 From Today in Fundraising
Check out recent posts from Fuutre Fundraising Now and the Nonprofit Hub.
 

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: