Unfortunately, there isn’t one sure-fire event promotion vehicle or channel — it’s about finding the winning mix of communications for your audience. So if your organization has traditionally focused solely on a printed program sent by mail, maybe it’s time to shake things up a bit. Try a multi-touch approach by adding some new communications tools to your event promotion toolbox. There's a wide range of online and offline event promotion channels you can consider, including: direct mail, e-mail, social media, websites, PR, event calendars, paid promotions and so on....
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Making Event Participants More Successful With Social-Media Tools
May 18, 2010
From FS Advisor
The popularity of social media websites like Facebook, Twitter and YouTube has given rise to promising new ways for event participants to raise money online for nonprofits. While some industry observers doubt the fundraising potential of these platforms, participants in special events continue to be an exception and have shown strong success by tapping in to the power of social networking.