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5 Ways to Validate Giving Decisions & Drive Retention

January 17, 2013
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As a nonprofit, what steps will you take in 2013 to retain and grow these new relationships? In this article, I detail five of the most effective retention strategies in use by nonprofits. While these tactics are appropriate for your new donors drawn from year-end giving, they’re equally effective (and important) for less visible everyday donors giving throughout the year. How well are you doing? Where can you do a better job in the year ahead?...

 

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Many organizations have successfully used the Internet for direct-response and special-events fundraising, but few have tapped its potential for major giving. The question nonprofit professionals should ask is not whether donors will give a major gift online, but whether online marketing and constituent relationship management can support major-donor identification and cultivation. Historically, major-gift efforts primarily have sourced donors through two avenues: referrals from other key donors and board members; and direct-mail programs. In the referral model, development officers target high-net-worth individuals and find ways to speak to them via existing relationships. In the
 
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