Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

5 Ways to Validate Giving Decisions & Drive Retention

January 17, 2013
Get the Flash Player to see this rotator.
 
As a nonprofit, what steps will you take in 2013 to retain and grow these new relationships? In this article, I detail five of the most effective retention strategies in use by nonprofits. While these tactics are appropriate for your new donors drawn from year-end giving, they’re equally effective (and important) for less visible everyday donors giving throughout the year. How well are you doing? Where can you do a better job in the year ahead?...

 

More Suggested Content:

NET GAIN A Major Plus For Major Gifts An aggressive eCRM strategy
June 2008 From FundRaising Success
An aggressive eCRM strategy
By VINAY BHAGAT

Many organizations have successfully used the Internet for direct-response and special-events fundraising, but few have tapped its potential for major giving. The question nonprofit professionals should ask is not whether donors will give a major gift online, but whether online marketing and constituent relationship management can support major-donor identification and cultivation. Historically, major-gift efforts primarily have sourced donors through two avenues: referrals from other key donors and board members; and direct-mail programs. In the referral model, development officers target high-net-worth individuals and find ways to speak to them via existing relationships. In the
 
Online Giving Potential: How to Bounce Back From Months of Decreased Fundraising
August 22, 2012 From Today in Fundraising
Frank Barry, an Internet strategy manager with Blackbaud, has three tips to help your organization bounce back from these months of decreased online fundraising.
 

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: