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5 Ways to Validate Giving Decisions & Drive Retention

January 17, 2013
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As a nonprofit, what steps will you take in 2013 to retain and grow these new relationships? In this article, I detail five of the most effective retention strategies in use by nonprofits. While these tactics are appropriate for your new donors drawn from year-end giving, they’re equally effective (and important) for less visible everyday donors giving throughout the year. How well are you doing? Where can you do a better job in the year ahead?...

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In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
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