7 Steps to Motivating the Actions You Need (Case Study)

November 18, 2011

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Fundraising consultant Nancy Schwartz shares seven steps to take to motivate your network to take the actions you need

Abstraction is deadly. Be concrete and specific.
Feature a single individual, rather than a group or - far worse - daunting stats that seem absolutely insurmountable.
Focus on a positive story - with specifics - of someone whose life is improved as a result of your organization's work!

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Source: Getting Attention!

Esquire

The New York Times

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