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Acquisition: What About Testing DRTV?

January 14, 2013
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If you do it right, DRTV can be the best source of your most valuable donors — monthly sustainers — who often become middle and even major donors. More than any other medium, TV can also enrich your brand and build awareness.

But DRTV doesn’t work for every nonprofit. And just like direct mail, it requires a commitment to ongoing testing to optimize your results. Here are the 7 essentials you need to succeed.

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IFC 2011
DRTV Experts to Present at the International Fundraising Congress 2011
July 28, 2011 From News
To help charities around the world make the most of DRTV, this year’s International Fundraising Congress (IFC) will feature two workshops on the subject run by sector experts, Maria Phillips and Rob Patmore.
 
Integrated Marketing Metrics
The New Integration: It's Not What You Think
September 21, 2011 From Today @ Target Marketing
Traditionally, the benefit of an integrated campaign has been thought to be about synergies, where one plus one plus one equals something more than three. The problem with the traditional mindset is that one never really knows whether these synergies truly exist. How much benefit did the email campaign obtain from the direct mail? How much more effective were the online display ads when a DRTV campaign was run simultaneously? These are tough questions.
 

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