

Blackbaud announced the release of “Connecting Online Advocacy and Fundraising”, a white paper focused on optimizing advocacy appeals that lead to increased response rates and fundraising.
“The integration of advocacy and fundraising has proven successful with many organizations,” said Daigneault co-author Steve Daigneault of M+R Strategic Services. “In fact, advocates are seven-times more likely to give as compared to non-advocates.”
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