Animal-Welfare Group Leads Survey of Charity Brands

March 31, 2011

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Best Friends Animal Society and Susan G. Komen for the Cure are the two most-trusted nonprofit name brands in the country, according to the 2011 Harris Poll Equitrend study, conducted by Harris Interactive, a market-research firm.

The two organizations were followed by Shriners Hospitals for Children and St. Jude Children’s Research Hospital, which tied for No. 3 in the poll.

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Source: Chronicle of Philanthropy

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