Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, "
Social Media for Social Good: A How-To Guide for Nonprofits,"
by
Heather Mansfield, is packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social-media and mobile-marketing campaigns....
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5 Key Strategies for Social-Media Success
April 29, 2011
From Today in Fundraising
NFi Studios' James Ward shared five key strategies for social-media success during a
FundRaising Success webinar held last month.
Slam Dunk or Snake Oil?
May 2010
From FundRaising Success
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?