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Announcing … Social Media for Social Good: A How-To Guide for Nonprofits!

May 3, 2011
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Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, "Social Media for Social Good: A How-To Guide for Nonprofits," by Heather Mansfield, is packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social-media and mobile-marketing campaigns....

 

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<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

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Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI

<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

<i>Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI </i> features five chapters full of industry-proven best practices to achieve maximum inbox delivery.

You’ll also get dozens of surefire tips and methods for improving your deliverability, including:

•	Developing a trigger email program
•	Segmenting and reviewing your results by service
•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

<b><u>The report also includes four detailed case studies</b></u>, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. 

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<b><u>About DirectMarketingIQ</u></b>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read <i>Hitting the Email Inbox</i>, which is in PDF format. </b> Hitting the Email Inbox

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and...

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