Fewer people gave money to colleges in 2009, and those who did gave less than usual, a study of annual funds has found.
Participation in annual funds has been on the decline for a few years, but 2009 marked the first time that annual-fund revenue dropped as well, according to the 2009 Index of Higher Education Fundraising Performance. The report examined donations to 61 public and private colleges during 2009. Although the negative trends were more marked at public colleges, there were few positive signs for either group.
The study was done by Target Analytics, which is part of Blackbaud, a provider of software to nonprofit groups.
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