ACTION Against Hunger, a nonprofit group that fights malnutrition, is running a public service ad campaign that uses nontraditional, abstract imagery, rather than photos of starving children, to gain support.
Instead of employing photographs of starving children, the ads take a different tack. One shows a line of seven simple paper dolls; the doll in the middle is a stick figure compared with the other six. Copy in this ad says, “3.5 million children die each year from acute malnutrition. Take action. Save a child. ActionAgainstHunger.org.”
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Art & Science of Multichannel Fundraising
