FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Are Charity Walks and Races Worth the Effort?

June 13, 2011
Get the Flash Player to see this rotator.
 
Every year tens of millions of Americans ask friends to sponsor them in events ranging from 3-mile "fun runs" to 100-mile bike treks. The largest such event — the American Cancer Society's Relay for Life — raised more than $400 million last year. Meanwhile, the ever-growing movement includes tens of thousands of tiny "thons," collecting for schools, hospitals and homeless shelters. As soon as the weather warms, the walkathoners take to the streets, proudly parading in their oversize T-shirts and ribbon pins....

Source: SmartMoney
 

Companies Mentioned:

More Suggested Content:

5 Event Fundraising Best Practices
July 12, 2010 From FS Advisor
Fundraising events can be extremely valuable sources of revenue and awareness for any nonprofit organization. However, there is a lot more to successfully pulling one off than mobilizing a few volunteers and getting participants to encourage pledge donations to walk (or run or swim or bike, etc.). In a webinar presented by nonprofit technology solutions provider Convio, 5 Best Practices for Event Fundraising: Proven Success Strategies of the Top Run-Walk-Ride Events, James Young, senior open strategy manager of Convio, and Jeff Shuck, president and CEO of event fundraising consultants Event 360, discussed the important aspects of executing successful fundraising events.
 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: