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Boy Scouts get $25 million gift from Dallas oilman

October 6, 2010
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On the day the Circle Ten Council of the Boy Scouts grew $25 million richer, Trevor Rees-Jones and Rex Tillerson were riding around in a golf cart at the national Jamboree, witnessing firsthand the power of Scouting.

That was two months ago when Tillerson, the chief executive of Exxon Mobil, asked fellow Dallas oilman Rees-Jones to make a $25 million donation to the local chapter. It was a lofty sum, more than anybody has given a regional Scouting chapter.

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Source: Dallas Morning News
 

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<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT> Art & Science of Multichannel Fundraising

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