

Los Angeles-based Brewer Direct has inked agency of record agreements to manage direct response fundraising programs for the Kansas City Rescue Mission and Gospel Rescue Ministries of Washington D.C. The additions bring the agency’s roster of Rescue Mission clients to 18 nationwide.
Work for the Kansas City Rescue Mission will focus on developing a new, fully integrated donor acquisition strategy. For Gospel Rescue Ministries, Brewer Direct will design, implement and manage end-to-end direct response fundraising campaigns across multiple channels.
...The primary objective of direct-response fundraising is to acquire and cultivate donors to generate the maximum net income for nonprofit programs over the long haul. But precious few direct-response fundraising campaigns these days accomplish that objective. Hence the budget problems of so many nonprofits — the cutbacks, the turnover in development staff and the lack of funds to accomplish the mission.

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