FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Cancer Research Before Activism, Billionaire Conservative Donor Says

March 7, 2011
Get the Flash Player to see this rotator.
 
Billionaire David H. Koch opened the new David H. Koch Institute for Integrative Cancer Research at the Massachusetts Institute of Technology, which he gave $100 million to help build. And in a brief, and rare, interview, Mr. Koch, 70, spoke of his hopes for the new center, his prostate cancer and the prank call heard around the world....

Source: New York Times
 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Cancer Society's Daffodil Days Loses Its Bloom
April 7, 2010 From News
April 7, 2010, HometownAnnapolis.com — No longer shall bunches of yellow teacup flowers grace area kitchen tables and office desks in April. Nevermore shall local students fervently peddle them to support cancer research.

That's because the American Cancer Society has closed the door on its Daffodil Days fundraiser for economic reasons, ending a 31-year county tradition that involved hundreds of volunteers and thousands of flowers.
 

MORE ON MISSIONS/DONOR SEGMENTS >>

FROM THE BOOKSTORE

<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT> Art & Science of Multichannel Fundraising

Available as a PDF.

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance

...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: