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Cell Phone Donations Impacting Presidential Campaign Fundraising

November 5, 2012
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The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the presidential race. A recent study by the Pew Research Center finds that 10 percent of donors to these campaigns have contributed through a text message or cell phone app. The study found 15 percent of Democratic donors made donations with their mobile devices compared to 6 percent of Republicans.

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Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

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One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

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