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Charitable Giving and Fund Development: How the Trends Intersect

January 29, 2013
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As we anticipate trends impacting nonprofits in 2013, “fundraising isn’t expected to significantly increase” rises to the top. UnderDeveloped, a recent report from CompassPoint, examines fundraising trends from a different direction, from within nonprofit organizations. How are development staffs set up for success? Who is doing the heavy lifting? What are the expectations?

Knowing that fundraising is expect to carry on as is this year and that across the nonprofit sector, experience and turnover are challenges, nonprofits need to prepare. Your nonprofit likely should consider the following …

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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