Charities Oppose Plan to End Their Postal Discounts

October 24, 2011

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Charities are protesting Congressional plans to gradually phase out the discounts they receive for mail appeals and other materials.

Today nonprofits pay 26 percent less, on average, than businesses to send direct-mail solicitations and other communications to supporters. Those mailings are important for many big groups; while electronic appeals have taken off in recent years, few large nonprofits have found anything as effective for fund raising as direct mail.

...

Read Full Article...

Source: Chronicle of Philanthropy

Companies Mentioned:

American Lung Association

More Suggested Content:

Spending on Internet Fundraising Increased in 2009
April 21, 2010 From News
April 21, 2010, Chronicle of Philanthropy — Large nonprofit organizations continued to invest in online fund raising in 2009.

Of the 176 charities that responded to The Chronicle's survey of online giving, 71 groups provided information about how much they spent on their Internet fund-raising efforts in 2008 and 2009.

MORE ON
EXECUTIVE ISSUES/PERSONNEL/EDUCATION

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>Your everything-you-need-to-know guide to personalized URLs, including: <B>Best Practices </B>on why they work, campaign strategy, multichannel creative, analytics, and <B>10 Case Studies.<BR></B><BR>A New Best Practices and Case Studies report from DirectMarketingIQ.<BR> <BR>Do you want a higher response rate? Do you want to make a bigger profit? Do you want to engage your customers and continue the conversation? Then ... you need to know about PURLs and how they can achieve all the above and more! <BR><BR>With <EM>PURLs for Profit </EM>you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix — email, direct mail, landing pages and social media — for an enhanced user experience so that prospects can make more informed purchasing decisions faster. <BR><BR>Here are just a few of the important takeaways you'll learn:<BR>
<UL>
<LI>Why PURLs work
<LI>How PURLs connect the dots between direct mail, email, social media and the web
<LI>What you should test and why
<LI>What campaigns benefit most from PURLs
<LI>How to create a relevant campaign
<LI>Privacy and PURLs
<LI>What steps should you take
<LI>How to measure your ROI
<LI>Maintain the magic by maximizing the message, the creative and the list!
<LI>The importance of tracking and continuing the conversation
<LI>Where social media fits into the mix </LI></UL>
<P>In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. <BR><BR>Here's a list of the types of companies and organizations that are featured in this informative special report: </P>
<UL>
<LI>Financial Services
<LI>Higher Education
<LI>Publishing
<LI>Nonprofit
<LI>Retail
<LI>Technology
<LI>Seminar/Conference
<LI>Quick-Service Restaurant</LI></UL>
<P>Download your copy of <EM>PURLs for Profit</EM> today!</P>

PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

...

ORDER NOW

Available as a PDF<BR><BR>A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.<BR><BR>Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative. <BR><BR>That's right: 40% of the deal is lists! List research isn't easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. <BR><BR>That's why we've created this information-packed, affordable <EM>Secrets of List Research</EM><STRONG> </STRONG>how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again. <BR><BR>Thanks to the expert advice by legendary industry leaders, you'll learn about:<BR>
<UL>
<LI>When to work with a list broker and when not to
<LI>How to read a data card
<LI>The ins and outs of testing lists
<LI>What to ask before you test
<LI>Testing email lists vs. postal lists. What's the difference?
<LI>What are the key variables that can impact response?
<LI>How to use list enhancements effectively
<LI>Hotline names — the hotter the better! </LI></UL>
<P>What's more, you'll have at your fingertips the "<B>List Research Worksheet" —</B> the 14 steps that will help you in making smart list decisions.</P>

Secrets of List Research (2nd Edition)

Available as a PDF

A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of

...