More than 150 cities across the world participated in Twestival this year. Each city selected a local charity and received a Web page from FirstGiving.
'Twestival' brings the Twittersphere offline and onto a physical location — a fairground, skating rink, park — for a single day to highlight a community cause. This year, it was March 24, with donations accepted through March 31 on the website. As of March 31, they had raised more than $550K for more than 150 local nonprofit causes.
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Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?
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