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Charities Use Mobile Apps to Attract Year-End Donors

December 27, 2012
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A growing number of charities are seeking year-end gifts by reaching out to donors with mobile apps. While few nonprofits expect to raise much through the apps, they hope the tools will serve them well in the future by appealing to younger, smartphone-savvy donors. Here’s how Hunger Relief International, St. Jude Children’s Research Hospital, Environmental Media Association and Carter’s Kids are using apps....

 

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Determining the Fundraising Benefits of Mobile Apps
February 15, 2011 From FS Advisor
There is a growing number of apps in the app store that claim to provide some kind of fundraising benefit to nonprofits, and they approach the challenge from a variety of angles. But the most effective fundraising app of all may not even claim to be one: Facebook.
 
Looking Forward to Increased Mobile Giving
December 14, 2010 From FS Advisor
As you plot your fundraising strategy for 2011, it will become important to give some thought to how and if mobile giving might fit into your overall planning.
 

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