The
Direct Marketing Association (DMA) released its
Quarterly Business Review (QBR) for the third quarter of 2012. DMA partnered with management consulting firm
Winterberry Group on the report. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing and its prospects for future growth....
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DMA Quarterly Business Review Q1 2012: Digital and Direct Marketing Continues to Grow at a Modest Pace
May 25, 2012
From Today @ Target Marketing
2012 began with the same slow growth patterns that defined 2011. Marketers reported modest improvements in revenue, campaign profitability and staffing levels between Q1 2012 and Q4 2011, although the rate of growth was slower than the full-year 2011 numbers. On a more positive note, marketers seem more optimistic with projections for the coming quarter. Sixty percent expect revenues driven by digital and direct marketing (DDM) to increase in Q2, compared with just 43 percent that reported increased revenues in Q1.
