As nonprofits have increasingly turned to social media, policies to govern their use have become the new frontier. It can be difficult for organizations to find examples that fit their needs. A good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis, freeing them up to think more strategically. But what’s involved in creating one?...
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Socialware Launches Social Media Policy Accelerator Kit
September 9, 2010
From eM+C Daily
Company: Socialware, a provider of social media solutions
Product/Service: Social Media Policy Accelerator Kit, a social media policy checklist
What it Does: Provides firms with a road map for their social media policies specifically tailored to their communication and marketing goals and compliance risks.
8 B-to-B Social Media Lessons that Lift Revenue
November 10, 2010
From Today @ Target Marketing
Marketo has examined the social media usage of revenue-focused B-to-B marketers using social media, and discovered eight keys to using this new medium in B-to-B marketing.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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