People get excited about websites. It’s common at the outset of a website project for folks to want to rush right into discussing design and functionality. But before diving headfirst into the look and feel of your new site, you need to spend a bit of time thinking about measuring “success.” Specifically, how will you know if your new website is actually helping your organization do more of that good stuff you do? After all, that’s really the whole point of the website, isn’t it?
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BlogLog: The How and Why of a Fundraising Plan
January 2010
From FS Advisor
Before you begin any fundraising program you need a plan to guide you along the way.
A good fundraising plan is a roadmap to success and shows you how to allocate your precious resources of time and money. It can also help keep you out of crisis mode and help you control the flow of work in your office. This is a shift from being reactive to being proactive. When you’re proactive, you’re organized and focused. You raise more money.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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