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Factbox: Spending, fundraising in presidential race

February 1, 2012
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U.S. presidential campaigns and political action committees, or PACs, filed financial reports on Tuesday that showed how much they had raised and spent as of Dec. 31.

The filings to the Federal Election Commission (FEC) also offered a snapshot of who donated how much to the "Super PACs," which operate independently from campaigns and can raise unlimited amounts from individuals, corporations and unions.

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Available as a PDF.

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance

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