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For Chase, a TV Show to Promote Its Charity

December 13, 2011
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To promote its charitable work, JPMorgan Chase financed and sponsored the “American Giving Awards,” which were televised by NBC on Saturday night. The two-hour show, with Bob Costas as host, profiled recipients of Chase donations.

The producers and the network said Friday that the awards show was a feel-good holiday season special.

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Source: New York Times
 

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