Pamela Grow invites nonprofit consultant Heidi Massey to talk about the sometimes contentious relationship between fundraisers and program professionals: Although I am not a fundraiser, I suspect that there are many who have also shared knowing glances with other fundraisers while in conversation with a nonprofit program professional. They, too, are convinced that what they are doing is the most important work of the organization because without them, the organization cannot survive. Realistically though, organizations only thrive when both the program and fundraising professionals are skillfully executing their responsibilities.
...
Seeing through a Donor's Eyes
Design & Formats for Boosting Direct Mail Response
