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Giving to Charity by Managing Your E-Mail

May 31, 2011
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A new service, GiveBackMail, promises to give 25 percent of its profit to charity if users route their e-mail activities through its website.

Every action users take on the site generates a new ad display and revenue for the company. A dashboard keeps track of how many donations the user generates and, at the end of the month, how much money has been generated, as well as notifications from charities acknowledging donations made by the service.

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Source: New York Times
 

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