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Giving for Japan Disaster Totals at Least $24-Million

March 14, 2011
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Early donation totals are starting to come in from charities raising money to aid victims of the earthquake and tsunamis in Japan. Among them:

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Washington Nonprofit Conference Roundup: Lively Q&A at Session on Mobile Fundraising
February 2010 From FS Advisor
Nonprofit organizations around the world are raising millions of dollars via mobile fundraising for disaster relief in Haiti. And their experiences might well turn out to be both proving and testing grounds for this still-new medium.

In the session “Mobile, Online, Offline” at the DMA Nonprofit Federation 2010 Washington Nonprofit Conference last week, the “mobile” part of the presentation — moderated by Mark Smith, fundraising director, Greenpeace — took center stage as attendees engaged with speakers in a lively Q&A portion.
 
BizCardText logo
BizCardText Launches Mobile Marketing Service
January 6, 2011 From eM+C Weekly

Company: BizCardText, a mobile marketing company

Product/Service: A text message mobile marketing service that provides businesses with the ability to reach consumers via text message

What it Does: Marketers/retailers choose keywords to promote free gifts, coupons, or special sales or deals. Consumers then text the chosen keyword to a short code, whereby automated responses are then sent to the consumer.

 

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FROM THE BOOKSTORE

<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT> Art & Science of Multichannel Fundraising

Available as a PDF.

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance

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