Haiti giving reflects donor differences

September 3, 2010

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The outpouring of charitable giving in the wake of the earthquake in Haiti reinforced the fact that people who give for emergency relief differ from everyday donors, a new study says.

Thirty-eight percent of Americans gave to help Haiti, including 52 percent of donors who regularly give to nonprofits, says the Heart of the Donor: Insights into Donor Motivation and Behavior for the 21^st Century.

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Source: Philanthropy Journal

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Russ Reid

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A new research study was released today that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor: Insights Into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographics and other factors.