FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

How Often to E-mail in 2013

January 21, 2013
Get the Flash Player to see this rotator.
 

I get this question a lot: How often should we e-mail? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can e-mail them. You can make your content more valuable and relevant in a few different ways, one of which is by sending the right stuff to the right people. That requires you to track information about people so that you can segment your mailing list.

...

 

More Suggested Content:

2011 Nonprofit Communications Trends Report
The 2011 Nonprofit Communications Trends Report Released
January 12, 2011 From News
The 2011 Nonprofit Communications Trends Report was released yesterday. The 22-page report — conducted by Kivi Leroux Miller, president of Nonprofit Marketing Guide — reveals what 780 nonprofits believe are the most important communications tools for 2011.
 
campaigner logo
Campaigner Introduces Smart Email Builder
June 30, 2011 From eM+C Daily

Company: Campaigner, an email marketing service provider

Product/Service: Smart Email Builder, a new tool that offers a way to develop professional-looking email promotions and newsletters that can help small businesses increase sales and raise visibility

What it Does: Removes the need for a designer by providing 700 professionally designed templates, themes and color schemes for a newsletter that's automatically built based on user preferences. Once the design is in place, it formats text on the computer screen as content is entered.

 

SPONSORED CONTENT

MORE ON E-PHILANTHROPY/WEB-BASED >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: