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I get this question a lot: How often should we e-mail? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can e-mail them. You can make your content more valuable and relevant in a few different ways, one of which is by sending the right stuff to the right people. That requires you to track information about people so that you can segment your mailing list.
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Company: Campaigner, an email marketing service provider
Product/Service: Smart Email Builder, a new tool that offers a way to develop professional-looking email promotions and newsletters that can help small businesses increase sales and raise visibility
What it Does: Removes the need for a designer by providing 700 professionally designed templates, themes and color schemes for a newsletter that's automatically built based on user preferences. Once the design is in place, it formats text on the computer screen as content is entered.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
