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How to Screw Up Your Fundraising — Easy Steps to Financial Ruin

February 11, 2013
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Organizational leaders say they want big-time fundraising results but they don’t want to take time to understand what it takes  — or spend money to make it happen. Based on the research data in this article, and on my own experience, I humbly offer this recipe to create a fundraising effort that won’t succeed. Here’s how to demoralize the staff, distract them from agreed-upon goals and plans, and undercut your fundraising in every way.
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