This year has drawn more social engagement than ever by nonprofits, according to an MDG Advertising infographic. Social media fundraising has more than doubled in the last five years, the ad agency said, citing increasing usage of social networks and the likelihood that any online event will become an immediate viral sensation (see last month's #GivingTuesday).
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Get the Word Out: Event Fundraising Using Social Networking
September 1, 2011
From Today in Fundraising
How can you best spread awareness about your special event to as many potential supporters as possible when you have limited budget and resources? Leverage social media to get the word out quickly and efficiently throughout your nonprofit's network.
Slam Dunk or Snake Oil?
From FundRaising Success
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?