FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Infogroup's Gretchen Littlefield Appointed to DMA Nonprofit Federation Advisory Council

June 20, 2011
Get the Flash Player to see this rotator.
 
Infogroup announced that Gretchen Littlefield has been named to the Direct Marketing Association Nonprofit Federation’s (DMANF) Advisory Council for the 2011-2013 term that begins July 1. Littlefield is the only incoming member from the private sector.

In addition to serving a two year term, Littlefield will become co-chair of DMANF’s Government Affairs Committee. In this capacity, she will serve as an advocate for nonprofits on Capitol Hill and advance the legislative interests of the fundraising community. Littlefield drives the overall management, strategic planning, and growth of Infogroup’s offerings to the nonprofit, political and federal government sectors....

 

People Mentioned:

More Suggested Content:

Liz Kincheloe Richardson Joins Infogroup Nonprofit
October 26, 2010 From Documents
FOR IMMEDIATE RELEASE
October 25, 2010
 
Infogroup Contact:                                                          
Kelly Loontjer                                                          
Director External Communications            
Phone: (402) 596-7574                                              
E-mail: kelly.loontjer@infogroup.com          ...
 
Edmonds
Lifetime Achievement
February 2010 From FundRaising Success

Lynn Edmonds
President
L.W. Robbins

When FS' parent company, North American Publishing Co., set out to launch this magazine in summer 2003, the launch team wanted to establish an editorial advisory board that would ensure it started out on the right foot and stayed that way. The board had to include people from all areas of fundraising who were entrenched enough to have a solid grasp of its history but still open enough to be able to see into its future and head there without fear.

 

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>Your everything-you-need-to-know guide to personalized URLs, including: <B>Best Practices </B>on why they work, campaign strategy, multichannel creative, analytics, and <B>10 Case Studies.<BR></B><BR>A New Best Practices and Case Studies report from DirectMarketingIQ.<BR> <BR>Do you want a higher response rate? Do you want to make a bigger profit? Do you want to engage your customers and continue the conversation? Then ... you need to know about PURLs and how they can achieve all the above and more! <BR><BR>With <EM>PURLs for Profit </EM>you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix — email, direct mail, landing pages and social media — for an enhanced user experience so that prospects can make more informed purchasing decisions faster. <BR><BR>Here are just a few of the important takeaways you'll learn:<BR>
<UL>
<LI>Why PURLs work 
<LI>How PURLs connect the dots between direct mail, email, social media and the web 
<LI>What you should test and why 
<LI>What campaigns benefit most from PURLs 
<LI>How to create a relevant campaign 
<LI>Privacy and PURLs 
<LI>What steps should you take 
<LI>How to measure your ROI 
<LI>Maintain the magic by maximizing the message, the creative and the list! 
<LI>The importance of tracking and continuing the conversation 
<LI>Where social media fits into the mix </LI></UL>
<P>In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. <BR><BR>Here's a list of the types of companies and organizations that are featured in this informative special report: </P>
<UL>
<LI>Financial Services 
<LI>Higher Education 
<LI>Publishing 
<LI>Nonprofit 
<LI>Retail 
<LI>Technology 
<LI>Seminar/Conference 
<LI>Quick-Service Restaurant</LI></UL>
<P>Download your copy of <EM>PURLs for Profit</EM> today!</P> PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you





...

ORDER NOW

Available as a PDF<BR><BR>A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.<BR><BR>Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative. <BR><BR>That's right: 40% of the deal is lists! List research isn't easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. <BR><BR>That's why we've created this information-packed, affordable <EM>Secrets of List Research</EM><STRONG> </STRONG>how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again. <BR><BR>Thanks to the expert advice by legendary industry leaders, you'll learn about:<BR>
<UL>
<LI>When to work with a list broker and when not to 
<LI>How to read a data card 
<LI>The ins and outs of testing lists 
<LI>What to ask before you test 
<LI>Testing email lists vs. postal lists. What's the difference? 
<LI>What are the key variables that can impact response? 
<LI>How to use list enhancements effectively 
<LI>Hotline names — the hotter the better! </LI></UL>
<P>What's more, you'll have at your fingertips the "<B>List Research Worksheet" —</B> the 14 steps that will help you in making smart list decisions.</P> Secrets of List Research (2nd Edition)

Available as a PDF

A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: