The Ewing Marion Kauffman Foundation
is paying for a 30-second television ad
to be aired during the Super Bowl. Kauffman will be pitching “entrepreneurship.” The ad, to be run three times surrounding the Super Bowl (once before the game, once after the game and once during the game), asks football fans to ponder who will generate “the next big idea.”
The pitch is to get budding entrepreneurs to go to the Kauffman-sponsored WillItBeYou.com website, where inspired entrepreneurial fans can find resources for start-up businesses.