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Never Steward Your Donors

February 25, 2013
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I’m going to say this right up front. I don’t believe there should be ANY stewardship of donors. What ...? Yes, you heard me right. None, zero, nada. Now, after you get up off the floor, let me tell you why.

Immediately after a donor signs his name to a check or wires his stock into your account, you are immediately CULTIVATING him. For what you might ask? Cultivating him for a deeper relationship, to inspire him by reporting on the impact of his gift and for moving him to a place for another gift.

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Asking questions and educating prospects about ways to make gifts are the hallmark of our jobs as fundraisers. In this article, we list 10 key questions you need to ask donors and prospects in order to begin the cultivation process. We also discuss important points about listening to and processing information gleaned from the answers.
 

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