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New to Planned Giving? Using a Letter to Start Your Campaign?

January 22, 2013
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If you’re new to planned giving but it’s now part of your job description, you may be wondering where to start first. Or, if you’ve already started your campaign, how do you gauge how you’re doing if nothing is happening? If your jumping off point is a letter, make sure you understand the focus — it’s your supporters’ love of your mission and your work. It’s about a future need....

 

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Rising Stars
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Christina Johns
senior manager of DRTV and social networking
International Fellowship of Christians and Jews

Christina Johns came onto FS' radar last year when she pitched an idea to write about social networking in regard to nonprofit organizations. We were impressed with how comfortable she was with a subject that was so new to the sector and one that was causing all kinds of angst among even the most daring fundraising pros. She has an impressive and easy grasp of (and genuine passion for) the social- networking milieu — its possibilities, its limitations and the strategies needed to make it work.

 

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