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Nonprofits Lead For-Profits in Social Marketing

August 12, 2010
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How many times have you heard people say, "Think of all charities can learn from the corporate world?" Now, it appears that nonprofits might have something to teach their for-profit marketing counterparts. According to a survey from the University of Massachusetts Dartmouth Center for Marketing Research, charities are outpacing large and small businesses in adopting social marketing....

Source: Nonprofit Quarterly
 

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