Nonprofits Retained More Donors in 2010, Report Shows

August 31, 2011

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Nonprofit organizations in the U.S. were better at retaining donors and shored up their net losses in donations in 2010, according to the latest report of the Fundraising Effectiveness Project (FEP).

The FEP, a report of the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute, compares gains and losses of donors and donation amounts. The FEP indicates year over year growth by comparing how many new donors are acquired with how many stopped giving, and the donation levels of each.

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Source: Association of Fundraising Professionals

Companies Mentioned:

AFP	Association of Fundraising Professionals	Blackbaud
DonorPerfect Fundraising - CRM Software	MatchMaker FundRaising Software	Mission Research
Sage Software	Solutions	eTapestry

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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