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Obama Converts Campaign to Nonprofit to Push Agenda

January 18, 2013
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President Barack Obama is converting the machinery of his re-election campaign into a tax-exempt nonprofit group to push his second-term legislative agenda, a Democratic official confirmed. The new group, Organizing for Action, will be headed by Jim Messina, who served as Obama’s 2012 campaign manager. The group, separate from the Democratic National Committee, will solicit donations from corporations and individuals to augment Obama’s legislative initiatives on such issues as reducing gun violence and overhauling immigration policy.

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Source: Bloomberg
 

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As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.

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