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Obama swag is big business for re-election campaign

February 24, 2012
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The Obama campaign made political fundraising history in 2008, and now aims to break new ground in 2012 with his campaign's creative harnessing of the American public's seemingly boundless fondness for kitschy political souvenirs, from the $5 bumper sticker, to the $15 "golf divot tool," the shamrock-emblazoned $25 "O'Bama" pint glasses, and all the way up to the $450 "State Lapel Pin Collector's Set" — the most expensive item in stock — from the Obama campaign's vast and growing online store....

Source: Yahoo News
 

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As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.You'll learn how to make a persuasive case for everything: • From your Annual Drive • To your Planned Giving Program • To your Capital Campaign  Seeing through a Donor's Eyes

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You'll learn how to make a persuasive case for everything:

• From your Annual Drive
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