Relief organizations often have their biggest fundraising successes during major humanitarian crises like the famine in east Africa.
The Center on Philanthropy estimates that American nonprofit aid groups received $1.9 billion after the Asian tsunami of 2004, and $1.4 billion in 2010 after the earthquake that decimated Haiti.
But aid groups say that raising money to address the famine has been more like that for the flooding in Pakistan last year, when dollars trickled into nonprofit coffers slowly and never came close to reaching the amounts donated to address other disasters.
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Last Look: Oxfam America
March 2010
From Last Look
In 1942, a group of Quaker intellectuals, social activists and Oxford academics formed the Oxford Committee for Famine Relief in response to the plight of refugees in Greece. After the war, Oxfam (a name derived from its postal code abbreviation) continued its work, sending materials and financial aid to groups aiding poor people throughout Europe. As the situation in Europe improved, Oxfam’s attention shifted to the needs of people in developing countries.
Art & Science of Multichannel Fundraising
