The boards of directors of Smile Train and Operation Smile, two of the leading cleft lip and cleft palate charities in the world, announced that they have voted to combine the two organizations into a single new entity, to be known as Operation Smile Train.
In a joint statement, the co-founders of each organization said, "… By combining our talented staffs and programs, we bring together the best volunteer doctors and other medical personnel, with the best in-country facilities, and will be able to reach more children than the two charities would have separately …"...
Tom Harrison: Many people talk about integrated marketing or multichannel marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.
Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.