

These are still grim times for many nonprofit organizations.
And then there's Goodwill Industries of Greater Detroit, a $22 million "business that happens to be a nonprofit," President Lorna Utley, a former General Motors Co. executive, told me this week. "About half of our revenue is earned. Very little of ours is philanthropic. A lot of our sources (for revenue) are changing."
Because they have to.
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Cracking the QR Code
The Art & Science of Multichannel Fundraising