Charitable donations from mobile phones have grown more common in recent years. Two thirds of American adults now use text messaging, and 9 percent have texted charitable donations from their mobile phones. And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks....
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Moving Toward Mobile?
February 8, 2010
From Janet Spavlik
In the midst of the massive fundraising efforts for Haiti relief, and with donations garnered through text messaging grabbing national and international headlines, it was no surprise that mobile fundraising provoked much discussion and debate throughout the conference.
