Open Enrollment | Subscribe to NonProfit PRO HERE
Connect
Follow us on
Advertisement
 

Social Scoring and Why Charities Can't Afford to Ignore It

January 25, 2013
Get the Flash Player to see this rotator.
 
The question today is not whether a charity should use social media, but how it should use the information that supporters are sharing on social media to attract more people to its mission and increase fundraising. The answer to the question lies in understanding social media constituents and identifying which ones are the most “social” — those who best interact with and influence others across their online networks — because, while each constituent is a potential donor, some are more adept at spreading the word and energising others....

 

Companies Mentioned:

More Suggested Content:

How Social Media Drives Fundraising for Nonprofits
July 9, 2012 From Today in Fundraising
With social scoring, organizations now can discover which constituents use social media and engage them more effectively, integrate joint e-mail and social-media campaigns more effectively, and identify influencers and have them help "friendraise."
 
Merkle's Integrated Social Marketing
July 22, 2010 From eM+C Daily

Company: Merkle, the nation’s largest and fastest growing customer relationship marketing agency

Product/Service: Integrated Social Marketing, a new approach for marketers to optimize how they use social media to attract and engage customers, leverage key influencers, and refine brand positioning

What It Does: Combines social segmentation and social listening to provide marketers with new insights that make it possible to identify key influencers and drive more authentic content to more effectively engage consumers. These social insights are then integrated with direct, email, mobile and website programs to add new intelligence to marketers’ existing programs.

 

SPONSORED CONTENT

MORE ON E-PHILANTHROPY/WEB-BASED >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: