Household income and education levels are usually the key elements fund raisers use to figure out who is most likely to give, but it turns out something else is more important: whether a potential donor’s parents were involved in charitable causes.
...
More Suggested Content:
NTC Roundup: Major Gift Fundraising and Social Media
April 20, 2010
From FS Advisor
The fast pace and apparent shallowness of sites such as Facebook, YouTube and Twitter, as well as blogs and other online communities, seem to be the antithesis of what major-donor fundraising is all about. Not so, according to fundraising consultant Carolyn Appleton, who presented her case at the Nonprofit Technology Conference held in Atlanta earlier this month. In her session, “Major Gift Fundraising and Social Media,” Appleton tackled the old-school perceptions of social media.
NTC Roundup: The Generational Divide of American Giving
April 20, 2010
From FS Advisor
In the session The Generational Divide of American Giving at the Nonprofit Technology Conference held in Atlanta earlier this month, nonprofit consultants Andrew Magnuson and Matthew Mielcarek discussed recent research published by Convio, Edge Research and Sea Change Strategies on "The Next Generation of American Giving."
