Survey Shows Increases, Decreases in Church Giving in Uncertain Economy

April 4, 2011

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

The State of the Plate survey of more than 1,500 churches across the country found 43 percent saw an increase in giving. On the other hand, 39 percent of the churches surveyed actually saw their giving decrease, perhaps many believe in this uncertain economy they can't afford to give.

...

Read Full Article...

Source: The State Journal

MORE ON
MISSIONS/DONOR SEGMENTS

FROM THE BOOKSTORE

<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT>

Art & Science of Multichannel Fundraising

Available as a PDF.

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance

...

ORDER NOW