

People who give $100 to the nonprofit Oxenreiter started can “buy” their ZIP code — and, on a bright-yellow map on her website that details donations nationwide, that ZIP code turns lime-green.
That’s the ingenious idea behind Oxenreiter’s Zip the Cure, a nonprofit she created to generate contributions for the Juvenile Diabetes Research Foundation, or JDRF. See ZiptheCure.com.
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Hitting the Email Inbox
Hitting the Email Inbox
Art & Science of Multichannel Fundraising