The Five Senses of Direct Mail. Whoda Thunk It?

January 24, 2013

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Direct mail can now deliver sight, sound, smell, touch, and taste. That’s all five of the human senses. And guess what? So far, mail is the only marketing medium that can do all that. Likely, for the next few years anyway, direct mail will remain — and vastly improve upon — this full sensory capability....

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Source: The Digital Nirvana

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